I lead engineering for startups, growth-stage companies, and enterprise teams — as CTO VP Eng Technical Co-Founder or Product Lead. I own architecture, delivery, and the outcomes that move the business.
Open to: CTO · Fractional CTO · VP / Director of Engineering · Head of Engineering · Technical Co-Founder · Technical Product Lead · Sr. Product Owner
Receipts, not slogans
Users on Selin /
worldwide, iOS & Android
Trial-to-paid /
conversion rate
Largest cross-functional /
team led to delivery
Years building & scaling /
web + mobile platforms
Role: Technical Product Lead
& Co-Founder Partner
2024 → Present
Selin is a women's health mobile app I lead end-to-end — from architecture and backend to mobile, monetization, and the full release cycle on iOS and Android.
What started as a concept is now a global platform with a paying subscriber base, a conversion funnel tuned by analytics, and infrastructure built for reliability at scale.
The interesting part isn't the stack. It's that the product earns — with onboarding, paywall, and retention flows designed to turn signups into recurring revenue.
Roles I take on
/ 01
Full or fractional. I own the technical strategy, architecture, hiring plan, and roadmap — and I report to the CEO, board, or investors. For companies that need senior engineering leadership without compromising on hands-on depth.
Strategy · Architecture · Hiring · Board reporting
/ 02
For growth-stage and scaling teams. I build org structure, lead engineering managers, raise the bar on delivery, and translate company goals into measurable engineering outcomes — without losing technical credibility.
Org design · Delivery · Quality · Velocity
/ 03
For teams that need an operator to stabilize a shaky platform, modernize legacy systems without downtime, and unlock the ability to ship safely again. I lead from the architecture diagram and the pull request, equally.
Modernization · Reliability · Process · Standards
/ 04
For non-technical founders going zero to one. I take the product from concept to shipped — defining the stack, building the MVP, deploying to stores, and standing up monetization from day one. Equity-aligned, founder-mode.
Zero → MVP → Revenue · iOS · Android · Web
/ 05
For product orgs that need a senior IC-leader hybrid. I own a major product surface end-to-end — technical direction, delivery, and the team executing it — while staying close enough to the code to keep quality high.
Product engineering · Tech leadership · Delivery
/ 06
For products that exist but aren't earning, or projects that need a senior hand to land. I own the roadmap, monetization, analytics, and the cross-functional coordination needed to ship and grow — subscriptions, paywalls, retention, LTV.
Subscriptions · Paywalls · Retention · LTV
Track record
Selin / iOS & Android
Vizual Technologies, Inc.
Astrograph Software Inc.
Frame One
KFC Marketing Division (Yum! Brands)
The toolkit
/ Leadership
Fractional CTOTechnical co-founderRoadmapsHiringAgile deliveryDistributed teams
/ Architecture
System designAPI designCloud infrastructureHigh-availabilitySubscription billing
/ Backend
PHPLaravelSymfonyNode.jsREST APIs
/ Frontend & Mobile
TypeScriptReactAngularReact NativeIoniciOSAndroid
/ Data
MySQLPostgreSQLEvent trackingAnalytics pipelines
/ Infrastructure
AWSLinuxNginxCI/CDObservabilityDeploy automation
Operating principle
"Engineering exists to make the business win. Architecture is a means. Revenue, retention, and conversion are the scoreboard."
Let's talk