~/alex-goldberg/lead-software-engineer
$ get resume.pdf $ schedule_call

function buildSoftware(Business $business): Product {
  understand($business);
  architect();
  engineer();
  integrateAI();
  return scale();
}

I help founder-led companies replace fragile platforms with systems that hold up under real load — then automate the operational weight around them with AI.

[log]deployed400,000+ downloads across production apps
[log]scaledplatform to 220+ commercial agents
[log]shippingfor 15+ years, zero downtime mindset
status.sh
$whoami
>alex_goldberg — lead software engineer
>chicago, il (remote)
$check --stack
>product architecture ....... [OK]
>backend / frontend eng ..... [OK]
>ai automation .............. [OK]
>cloud infrastructure ....... [OK]
$uptime --career
>15y in production, no major outages
// what alex can do

Alex can architect it, build it, and take it to production.

capabilities.sh
$alex --capabilities
[OK]Build — full products end to end, not just features: architecture, backend, frontend, cloud.
[OK]Deliver — 15+ years shipping to real production, including 400,000+ downloads live today.
[OK]AI — OpenAI integration, prompt engineering, LLM workflows, built into production systems, not demos.
[OK]Ecommerce — WooCommerce, OpenCart, Stripe, RevenueCat — from checkout to subscriptions.
[OK]Any API — Salesforce, Twilio, Firebase, payment providers, or whatever your stack already runs on.
[OK]Mobile — iOS and Android apps, from Angular/Ionic builds to app-store production releases.
[OK]Rescue — stalled, broken, or abandoned projects. I've taken over after other teams failed.
$ schedule_call --strategy
// companies call me when
signal_a.log
[WARN] legacy_debt.service

Legacy is holding them back

The platform is difficult to maintain, slow to evolve, or too expensive to keep changing.

signal_b.log
[INFO] ai_readiness.check

They want AI integrated into what they already have

They know AI can help, but need the right solution scoped, built, and actually integrated.

signal_c.log
[INFO] growth_traction.event

They need to scale with confidence

Traction is real. Now the architecture needs to be ready for what's next.

// featured case studies

Products I've built and rebuilt

selin.project
production

Selin — Women's Health Platform

400,000+ lifetime downloads
  • Subscriptions & billing
  • AI-powered features
  • Analytics & user engagement
$ ask --about-this →
commercial-re.project
production

Commercial Real Estate Platform

220+ commercial agents
  • Customer portals & reporting
  • Administration tools
  • Workflow automation
$ ask --about-this →
crm-recovery.project
stabilized

CRM Recovery — Business-Critical

Rescued after multiple failed teams
  • Stabilized & modernized platform
  • Eliminated technical debt
  • Restored reliable delivery
$ ask --about-this →
ai-automation.project
production

AI Automation Platform

WordPress · Salesforce · OpenAI
  • CRM & payment integrations
  • Workflow automation
  • Reduced manual operational work
$ ask --about-this →
// experience

$ cat experience.log

Professional Experience

experience.log
Lead Software Engineer2024 — Present
Tech Brit Ltd. — flagship product: Selin, Women's Health Platform

Own architecture and technical direction for a platform serving 400,000+ lifetime downloads across iOS, Android, and web. Partner directly with founders on product planning, feature prioritization, and solution design, providing the technical estimates that shape the roadmap. Delivered subscription billing, analytics, attribution, and customer engagement systems, plus a business automation platform eliminating manual work across lead qualification, CRM synchronization, and order processing. Own production operations and cloud infrastructure — deployments, monitoring, security, and platform stability — and lead technical planning for new product initiatives. Lead technical interviews, mentor developers through code reviews, and drive engineering process improvements across the team.

Senior Full Stack Engineer2023 — 2024
Astrograph Software Inc.

Modernized a mature legacy PHP platform's architecture without disrupting existing users, strengthening backend services and REST APIs. Designed, maintained, and expanded integrations with the platform's core astrology calculation engine, powering commercial web and mobile applications. Improved performance, long-term maintainability, and AWS infrastructure through targeted architectural upgrades, and supported ongoing feature delivery while maintaining production stability.

Senior Laravel Engineer2021 — 2023
Frame One

Built the secure backend services that commercial media production workflows ran on, including authentication, reporting, and administration systems used across the business. Modernized application architecture and integrated third-party services into production, collaborating directly with product stakeholders to deliver backend features supporting evolving business requirements.

Lead Full Stack Engineer2017 — 2021
Vizual Technologies Inc.

Re-engineered a legacy real estate platform now supporting 220+ commercial agents with reporting, portals, and administration tools. Took ownership of a mission-critical CRM after multiple prior teams failed to stabilize it, eliminated the technical debt, and restored continuous delivery. Designed and delivered a business automation platform integrating WordPress, Salesforce, payment systems, and CRM workflows — reducing manual work across lead qualification, CRM sync, and order processing. Engineered WordPress business applications including CRM integrations, customer portals, multilingual publishing, and payment processing. Led technical planning and architecture decisions, working directly with founders on engineering estimates and roadmap priorities, while mentoring developers, participating in technical hiring, and improving engineering processes through code reviews.

Software Engineer2016 — 2017
KFC International

Enhanced enterprise content management systems used across international marketing teams; developed administration tools and permission management for global operations, collaborating with marketing and business stakeholders to deliver internal tools supporting global content operations.

// earlier contract projects
WalletMe2014–2016Fintech mobile wallet app — biometric security, bank linking, QR payments.
Autobon2013–2014Automotive marketplace app — buyer/broker flows, lead management.
SubHubs2011–2013School substitute-teacher marketplace — listings, ratings, payments.
Eyezz2010–2011Designer eyewear ecommerce platform — featured in Forbes.
// how i help

How I Can Help

architecture.sh

Product Architecture

  • Technical strategy
  • Solution architecture
  • Scalability planning
  • Roadmaps & estimates
engineering.sh

Engineering

  • Backend development
  • Frontend & mobile apps
  • APIs & integrations
  • Cloud infrastructure
automation.sh

AI Automation

  • AI integration (OpenAI)
  • Workflow automation
  • CRM & business systems
  • Custom internal tools
// my process

From Idea to Production

[01]

Discovery

Understand the business, constraints, and goal.

[02]

Architecture

Design the right solution with scalability built in.

[03]

Engineering

Build with clean code, real testing, fast iteration.

[04]

Launch

Deploy to production with confidence.

[05]

Scale

Optimize, automate, evolve as you grow.

Technology & Industry Experience

technology
PHP
Laravel
Symfony
Angular
Ionic
TypeScript
MySQL
PostgreSQL
AWS
Docker
Nginx
OpenAI API
WordPress
Stripe
industry experience
Women's Health
Real Estate
CRM
Media
Business Automation
Ecommerce
Enterprise Software
// frequently asked

$ alex --help

help.sh
$alex --help
--need=web-developer

Yes. If you need a web developer to build or rebuild a real product — backend, frontend, APIs, cloud infrastructure — that's the core of what I do, end to end.

--need=ai-developer

Yes. If you need an AI developer to integrate OpenAI or another LLM into a real product — automation, workflows, AI-powered features — that's a primary focus, not a side skill.

--need=architect

If your platform is fragile, hard to change, or wasn't built to scale, I design the architecture first so the rebuild doesn't just repeat the same problems.

--stage=founder-led

Most of my work is directly with founders and small product teams, not through layers of enterprise process.

--engagement

Contract, fractional, or full-time — whatever matches where your product actually is right now.

--availability

Currently open to new engagements. Book a call below or send a message.

// get in touch

Ready to build, modernize, or automate your product?

reach.sh
$contact --direct
>email: alex@alexgoldberg.dev
>location: chicago, il (remote)
$book --strategy-call

30 minutes. No pitch deck required — just bring what's broken or what's next.

$ schedule_call --strategy
contact.sh
$send_message --new

$ status --availability
> Available for Lead Software Engineer, Founding Engineer, Product Engineering, and Technical Leadership opportunities.