~/alex-goldberg/lead-software-engineer
case studies experience services process contact
$ get resume.pdf $ schedule_call

Alex Goldberg
Lead Software Engineer
and AI Automation Specialist

function buildSoftware(Business $business): Product {
  understand($business);
  architect();
  engineer();
  integrateAI();
  return scale();
}

I work directly with founders to build commercial web and mobile products, automate business workflows with AI, and improve subscriptions, analytics, and conversion funnels.

$ schedule_call --strategy $ download --resume $ view --case-studies +1 (312) 957-8476
[log]deployed400,000+ Selin lifetime downloads
[log]scaledplatform to 220+ commercial agents
[log]shippingcommercial products for 15+ years
status.sh
$whoami
>alex_goldberg — lead software engineer
>remote / hybrid
$check --stack
>product architecture ....... [OK]
>backend / frontend eng ..... [OK]
>ai automation .............. [OK]
>cloud infrastructure ....... [OK]
$uptime --career
>15+ years building commercial products
// what alex can do

Alex can architect it, build it, and take it to production.

capabilities.sh
$alex --capabilities
[OK]Build — full products end to end, not just features: architecture, backend, frontend, cloud.
[OK]Deliver — 15+ years shipping to real production, including 400,000+ Selin lifetime downloads.
[OK]AI automation — n8n and OpenAI pipelines for lead qualification, enrichment, CRM updates, and follow-up tasks, with validation, retries, and recovery.
[OK]OpenAI Codex — repository analysis, implementation, debugging, refactoring, and code review, with engineering review and validation before release.
[OK]Growth — GA4, Firebase, and AppsFlyer for acquisition, engagement, attribution, and conversion analysis; on-page SEO and landing-page optimization.
[OK]Ecommerce — WooCommerce, OpenCart, Stripe, RevenueCat — from checkout to subscriptions.
[OK]Any API — Salesforce, Twilio, Firebase, payment providers, or whatever your stack already runs on.
[OK]Mobile — iOS and Android apps, from Angular/Ionic builds to app-store production releases.
[OK]Rescue — stalled, broken, or abandoned projects. I've taken over after other teams failed.
$ schedule_call --strategy
// companies call me when
signal_a.log
[WARN] legacy_debt.service

Legacy is holding them back

The platform is difficult to maintain, slow to evolve, or too expensive to keep changing.

signal_b.log
[INFO] ai_readiness.check

They want AI integrated into what they already have

They know AI can help, but need the right solution scoped, built, and actually integrated.

signal_c.log
[INFO] growth_traction.event

They need to scale with confidence

Traction is real. Now the architecture needs to be ready for what's next.

// featured case studies

Products I've built and rebuilt

selin.project
production

Selin — Women's Health Platform

400,000+ lifetime downloads
  • RevenueCat APIs & Laravel subscription billing
  • Apple & Google receipt import and validation
  • AI-powered features
  • GA4, Firebase & AppsFlyer analytics and attribution
  • Funnel analysis & website optimization
$ ask --about-this →
commercial-re.project
production

Commercial Real Estate Platform

220+ commercial agents
  • Customer portals & reporting
  • Administration tools
  • Workflow automation
$ ask --about-this →
crm-recovery.project
stabilized

CRM Recovery — Business-Critical

Rescued after multiple failed teams
  • Stabilized & modernized platform
  • Resolved technical debt
  • Restored reliable delivery
$ ask --about-this →
ai-automation.project
production

AI Automation Platform

n8n · OpenAI · Salesforce · Pipedrive
  • WordPress, CRM & payment integrations
  • Lead qualification, enrichment & follow-up tasks
  • Deduplication, validation, retries & recovery
$ ask --about-this →
// experience

$ cat experience.log

Professional Experience

experience.log
Lead Software Engineer2024 — Present
Tech Brit Ltd. — flagship product: Selin, Women's Health Platform

Business and marketing automation

Build workflows connecting WordPress, Salesforce, payments, and customer communications for lead capture, CRM synchronization, and order processing. Develop n8n and OpenAI pipelines for lead qualification, enrichment, Pipedrive updates, follow-up tasks, and notifications, with deduplication, validation, retries, and execution recovery.

Selin subscriptions and product growth

Lead architecture and delivery for Selin across iOS, Android, and web, with 400,000+ lifetime downloads. Integrate RevenueCat APIs with Laravel to import and validate Apple and Google subscription receipts. Use GA4, Firebase, and AppsFlyer to analyze acquisition, engagement, attribution, and conversion; diagnose funnel drop-offs and prioritize improvements. Optimize on-page SEO, landing-page engagement, and conversion funnels.

Engineering leadership and delivery

Manage priorities, task breakdown, estimates, and delivery planning with founders; lead technical hiring, mentoring, and code reviews. Use OpenAI Codex for repository analysis, implementation, debugging, and refactoring, with engineering review and validation before release. Own AWS infrastructure, CI/CD, deployments, and reliability; coordinate testing, issue resolution, and release readiness.

Senior Full Stack Engineer2023 — 2024
Astrograph Software Inc.

Modernized a mature legacy PHP platform through targeted architectural upgrades, improving maintainability while supporting existing users. Designed, maintained, and expanded integrations with the core astrology calculation engine powering commercial web and mobile applications. Strengthened backend services and REST APIs, improved performance and AWS infrastructure, and supported feature delivery while maintaining production stability.

Senior Laravel Engineer2021 — 2023
Frame One

Designed and developed Laravel backend systems for a commercial remote media production platform. Built secure authentication services and REST APIs supporting internal applications, platform management, and administration. Delivered reporting and administration tools for business teams, modernized architecture, and integrated third-party services. Worked directly with product stakeholders to translate business requirements into backend features and internal workflow improvements.

Lead Full Stack Engineer2017 — 2021
Vizual Technologies Inc.

Re-engineered a legacy real estate platform for 220+ commercial agents, delivering reporting, customer portals, and administration tools. Recovered a business-critical CRM after multiple prior teams failed to stabilize it, resolving technical debt and restoring continuous delivery. Delivered WordPress and Salesforce integrations, payments, multilingual publishing, and operational automation; led architecture, estimates, technical hiring, and developer mentoring.

Software Engineer2016 — 2017
KFC International

Enhanced enterprise content management for international marketing teams, including administration tools and permissions supporting global content operations.

// earlier contract projects
WalletMe2014–2016Mobile wallet — biometric security, bank linking, transaction tracking, QR-code payments, and loyalty cards.
Autobon2013–2014Automotive mobile marketplace — buyer and broker flows, deal tracking, lead management, and commissions.
SubHubs2011–2013School and substitute-teacher marketplace — listings, ratings, inquiries, payments, and rewards.
Eyezz2010–2011Led planning, design, and development in a four-person team for an eyewear ecommerce store featured in Forbes.
// how i help

How I Can Help

architecture.sh

Product Architecture

  • Technical strategy
  • Solution architecture
  • Scalability planning
  • Roadmaps & estimates
engineering.sh

Engineering

  • Backend development
  • Frontend & mobile apps
  • APIs & integrations
  • Cloud infrastructure
automation.sh

AI Automation

  • OpenAI & n8n pipelines
  • Lead qualification & enrichment
  • Salesforce & Pipedrive workflows
  • Custom internal tools
// my process

From Idea to Production

[01]

Discovery

Understand the business, constraints, and goal.

[02]

Architecture

Design the right solution with scalability built in.

[03]

Engineering

Build with clean code, real testing, fast iteration.

[04]

Launch

Deploy to production with confidence.

[05]

Scale

Optimize, automate, evolve as you grow.

// technical expertise

Tools, platforms & leadership

Languages and web
PHP
JavaScript
TypeScript
SQL
React
Angular
HTML
CSS
Sass
Tailwind CSS
Backend and mobile
Laravel
Symfony
Node.js
Supabase
Ionic
Capacitor
REST APIs
webhooks
AI and automation
OpenAI Codex
OpenAI API
n8n
LLM integration
prompt engineering
Salesforce
Pipedrive
Growth and revenue
RevenueCat
GA4
Firebase
AppsFlyer
funnel analysis
on-page SEO
Cloud and data
AWS
Docker
Linux
Nginx
CI/CD
Git
MySQL
PostgreSQL
Commerce
WordPress
WooCommerce
OpenCart
Stripe
Twilio
Leadership
Team management
hiring
mentoring
planning
estimation
code reviews
releases
// frequently asked

$ alex --help

help.sh
$alex --help
--need=web-developer

Yes. If you need a web developer to build or rebuild a real product — backend, frontend, APIs, cloud infrastructure — that's the core of what I do, end to end.

--need=ai-developer

Yes. If you need an AI developer to integrate OpenAI or another LLM into a real product — automation, workflows, AI-powered features — that's a primary focus, not a side skill.

--need=architect

If your platform is fragile, hard to change, or wasn't built to scale, I design the architecture first so the rebuild doesn't just repeat the same problems.

--stage=founder-led

Most of my work is directly with founders and small product teams, not through layers of enterprise process.

--engagement

Contract, fractional, or full-time — whatever matches where your product actually is right now.

--availability

Currently open to new engagements. Book a call below or send a message.

// get in touch

Ready to build, modernize, or automate your product?

reach.sh
$contact --direct
>email: alex@alexgoldberg.dev
>phone: +1 (312) 957-8476
>work: remote / hybrid
$book --strategy-call

Bring your product goals, engineering challenges, or next automation project.

$ schedule_call --strategy
contact.sh
$send_message --new

$ status --availability
> Available for Lead Software Engineer, AI Automation Specialist, Product Engineering, and Technical Leadership opportunities.